Mens wedding rings should look like they belong on that person. So many of men's rings look wimpy, so I design them to look in proportion to the man wearing it. When a customer tells me they just want a plain band. I always tell them that if your wedding ring is the only piece of jewellery you wear it should be unique and interesting.
Also customers wonder whether they will like the ring in future years. Jewellery should be timeless and some of my rings I designed 20 years ago still sell today. Theres your answer !